One of my new favorite restaurants is Red Robin. Not because of their Royal Red Robin Burger(R)…

“This is the aristocrat of all burgers because we crown it with a fresh fried egg. In addition, topped with three strips of hickory-smoked bacon, American cheese, crisp lettuce, tomatoes and mayo.”

… but because of their attitude about service.

Yes, Red Robin, you do “WOW” me. My 16 year old son thinks it’s because of the “World-Famous Bottomless(TM)” Steak Fries. Yea, they are great, but it’s more about the fact that you can’t run out before they are bringing you more.  The drinks are always full too.  And the general attitude they have towards “WOWing” you.

The graphic is from the front of their comment card.  Yes, their goal is to “WOW” you.  Why? Because they want you to come back for more.  They want you to tell your friends.  They know what this means for business.

When I talk to church leaders, I often get resistance when I use the term “WOW” associated with a church.  Sorry guys, but it’s not just a show.  It’s about wanting people to want to come back.  It’s about wanting people to tell their friends.  It’s not about the show.  It’s about making a real difference in people’s lives.

What do you do at your church that people can say “WOW” about?